The table below shows the top 50 countries/markets in terms of smartphone users in 2018. A smartphone user is defined as anyone using a smartphone at least once a month. The smartphone penetration in each country is also listed. These numbers come from our annual Global Mobile Market Report and are based on a model which takes into account a country’s economic progression, demography, online population, and inequality. These estimates are benchmarked with our clients in the industry along with third-party reports and institutions.

Our Global Mobile Market Report features an extensive smartphone user forecast from 2015 to 2020 per country/market and region, along with the top smartphone and tablet brands, and app revenue forecasts.